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WHAT IS SEO?
You've probably heard of search engine optimisation (SEO) before, but what is it exactly? In short, SEO is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). The higher your website ranks in SERPs, the more likely people are to find it when they're searching for what you offer.
Well, consider this: according to a recent study, 61% of internet users start their online journey with a query on a search engine. And of those searchers, 78% never scroll past the first page of results. So if your website doesn't appear on the first page for relevant searches, chances are you're missing out on a lot of potential traffic.
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HOW SEO WORKS
To understand how SEO works, you first need to understand how search engines work. When someone enters a query into a search engine like Google, the search engine scours the internet for content that contains those keywords and then ranks the results based on several factors.
The most important factor in ranking is relevancy— how closely the content matches what the searcher is looking for. But several other factors come into play as well, including things like engagement (how long people stay on your site after clicking through from SERPs), Dwell time (how long people spend on your site before going back to SERPs), and PageRank (a proprietary algorithm that Google uses to prioritize results).
Backend Factors
There are two types of SEO factors: backend factors and frontend factors. Backend factors are things like website structure and code, while frontend factors are things like title tags and meta descriptions. Both are important for ranking highly in SERPs
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