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Having a presence on Google My Business (GMB) is essential for any business’s online presence. With a GMB listing, you can easily provide potential customers with basic information about your business such as your address, phone number, and website. It also allows them to read reviews from other customers, helping them make an informed decision about whether or not to use your services. Let’s take a closer look at why it’s important to claim your business on GMB and what benefits it offers.
Increased Visibility
Having a GMB listing provides you with increased visibility when potential customers search for businesses like yours in the area. When someone searches on Google, they will be presented with the most relevant results, including those with a GMB listing; this means that if you have claimed your business on GMB, it has a higher chance of appearing at the top of search engine results pages (SERPs). This makes it easier for people to find you quickly and helps drive more traffic to your website.
Better Customer Insights
In addition to providing potential customers with information about your business, having a GMB listing also gives you access to valuable customer insights. Through comprehensive analytics reports available within the platform, you can see how many people are searching for and viewing your business’s profile each month. You can also see which actions they are taking—such as clicking through to your website or calling your business—as well as which keywords they are using to find you. All these insights help inform future marketing strategies so that you can better target potential customers who are looking for businesses like yours.
Customer Reviews
Having a GMB listing gives your customers an easy way to leave reviews about their experience with your services. Reviews play an important role in helping new customers decide whether or not they should use your services; if they can read positive reviews written by other customers, then they will be more likely to trust in the quality of service offered by your company. Additionally, GMB allows you to respond directly to customer reviews so that if one of them leaves something negative or inaccurate then you have an opportunity to rectify the situation and demonstrate excellent customer service skills in the process.
Engage With Customers
Google My Business allows you to interact with customers directly. You can respond to customer reviews, answer questions from potential customers, and even post updates about special events or offers at your business. Engaging with customers in this way builds trust and loyalty which can help to encourage repeat purchases or visits.
Improve Local SEO Rankings
Having an up-to-date, accurate Google My Business listing increases the chances of your business appearing higher in local searches by providing search engines with vital information about your company - such as its address, operating hours, and contact details. It also helps to improve the accuracy of local search results and ensures that users are directed to the correct website when they click through from the search engine results page (SERP).
Claiming and managing a Google My Business account is essential for businesses seeking increased visibility online, improved customer insights and engagement opportunities through positive customer reviews. Doing so requires minimal effort but yields substantial results when done correctly, meaning that taking advantage of all that GMB has to offer is well worth it! Make sure that you claim and manage all aspects of this powerful tool today! If you have any questions about this feel free to contact Eleven Views and we will be happy to assist.